adidas x YZY

Our team of creators felt the need to celebrate the collaboration of Kanye West and adidas. Both progressive powerhouses exemplify not just what a person or a brand can do, but what can be done for a community. Our campaign embodies what Kanye and adidas have joined to make: a movement to inspire youth to pursue their dreams, create outside of their comfort zones, and conquer the fear of failure.


3 themes



3 days of activation before launch



1 goal: inspire


The campaign included a microsite (no longer active) that consisted of supplementary content and interactive design. It also included a social media strategy to develop online buzz (via @cmbndculture) and prints for local activation.


Contributions: Photography, Film Direction, Art Direction, Social Media Strategy